When you operate your own MLM business, you know your income depends on leads and prospects. The more people you reach, the more recruiting you can do, and the more money you can make. Your business is all about gathering new leads, converting them to sales or team members and building a qualified team to do the same. Managing your MLM leads with the right tools can help you earn the income you deserve.
Use Different Lead Capture Pages
Let your lead capture pages speak to the audience you are addressing. You should use one lead capture page to sell your products or services and a separate page to sell your opportunity. They should have a very different focus. To build sales with customers you need to tout the product or service you are selling. This is all about getting the visitor to understand why they NEED it. You need to evoke an emotional response in terms of what they will get from the product or service.
Your opportunity squeeze page needs to evoke a more emotional response in terms of what your opportunity can do for new team members. They can make their own hours, spend more time with family, have more financial freedom which in turn will give them more TIME freedom, and can build residual income that will continue.
Use Well Written Autoresponders
Your lead capture pages help you GATHER the MLM leads, but your autoresponders need to follow up and act on the leads you get. Autoresponders should be targeted to the audience that visited each page. Focus on selling the product to those leads that came in from the product squeeze page and work your opportunity leads toward joining your team!
Contact Managing and Activity Tracking
To effectively manage all of your MLM leads, use the contact manager and activity tracker. See who is reading your autoresponder email, clicking on links and watching your videos. Seeing what actions are taken by each lead will enable you to focus your energy on the right prospects in the right way. Focus on closing the prospects that seem the most engaged and think about tweaking your autoresponders if you find that you are losing people’s interest at a certain point along the way.