Archive for Lead Generation System

Content and Communication for an Effective Lead Gen System


Engaging Content for Lead Gen

Most companies are using content in some form or another – blog posts, white papers or YouTube videos to generate leads. Businesses have acknowledged the importance of content in attracting and engaging customers. It’s difficult to create content that engages customer’s attention easily and once you create engaging content you cannot easily re-use it. But that’s an old idea! The new design is to re-design, re-organize and re-mix old content and use it as brand new.

Communication is Also Important

But content is not the only way of generating online leads. “Like any other medium, a communication system plays an important role in lead generation as well” says Carol Wasserman of iTeleCenter, a virtual phone system for small businesses.  By this time, every business must have known that one of the easiest ways of sounding credible and professional is to allow customers to talk to you in person. This makes your business presence more convincing, especially if you are a small business owner. In a lead generation ecosystem, engaging content and an effective communication system, go hand in hand. One is complementing the other.

Use Both for Your Lead Gen Exercise

It does not matter what form of content you are using for sharing information with customers – blog, podcasts, a webinar or a YouTube video – it’s incomplete without a contact number.  When you share your contact number, it gives your customers a chance to talk to you directly. They can call you to inquire about your product. Moreover, sharing your contact details makes you look more credible.

Most marketers use a biography or a company description at the end of a white paper, an e-book, an article, etc. They often do not include their contact number in their descriptions. But they usually provide a link to their website and it’s not difficult to find their contact number there. It is also one of the most effective business strategies. It actually helps you measure the success of your content marketing.

One Actually Leads to Other

Creating engaging marketing content is difficult and even more difficult is to use it properly for your business benefits.  You must ensure that you use it to leverage the maximum benefit.  A contact number in an advertisement may lead to a phone call which in turn could play a message informing the caller about your website, or about your products and services. The caller could leave a voicemail message with their contact information and now you have a new prospect. Alternatively, a visit to your web page that contains a lead capture form – prompting the visitor to leave their contact info in exchange for an informational report – can also provide you with a new prospect.

Though these three content, communication (through a contact number) and leads – seem to be three different entities, in reality they are all related – one leads to the other.

Tips and Tricks of a Successful Lead Generation System

A lead generation system is necessary for every business and more so for small businesses and startups. Leads are the lifeblood for any business and it becomes more important for a small business. In order to generate qualified leads you should have a system in place. A successful lead generation system has many components like the landing page of the website, email marketing, telephone marketing and even in some cases sending direct mailers. Though not directly a part of the lead generation process, a virtual phone system can also influence your lead generation considerably.

Influence of a Virtual Phone on Lead Generation

Customers prefer to establish relationships with businesses that are big, professional and hence credible. So a small business owner or a home based business owner often finds it difficult to convince their customers about their professionalism and credibility. This is where the role of a virtual phone becomes particularly relevant. A Virtual Phone System makes your business big and credible to your customers almost instantly. You can utilize the auto attendant, voicemail, call forwarding and other features of your virtual phone system for your business needs and be sure to influence your customers in no time.

Opt-in Form to Collect Information

So once you are successful in proving yourself as big and credible, the next step is to collect valuable contact information from your customers. The landing page of your website plays a significant role here. It is an integral part of any lead generation system. Here, visitors are asked to provide some very basic information in order to learn more about the products and opportunities offered. Generally, a name and email address—perhaps even a telephone number.

Maintaining Regular Contact

Research has shown that a lead needs to be contacted 7 to 10 times before he makes a decision. Here comes the role of an autoresponder. It initiates the first contact with the visitors who have provided information in the opt-in form. It also follows up with your visitors at regular intervals. An autoresponder sends a welcome email to your visitor who has entered his/her name and contact information in the form. After sending the welcome email, it keeps following with your visitors by sending additional email in pre-determined intervals.

The First Contact

The purpose for collecting information through the opt-in form is to convert a lead either to a customer or to a distributor. So it is quite pertinent to send out important communication correctly with a friendly but rather professional welcome letter. This letter is sent to the email address that the visitor has provided in the opt-in form and to add a personal touch it automatically inserts the visitor’s name in the letter.