A lead generation system is necessary for every business and more so for small businesses and startups. Leads are the lifeblood for any business and it becomes more important for a small business. In order to generate qualified leads you should have a system in place. A successful lead generation system has many components like the landing page of the website, email marketing, telephone marketing and even in some cases sending direct mailers. Though not directly a part of the lead generation process, a virtual phone system can also influence your lead generation considerably.
Influence of a Virtual Phone on Lead Generation
Customers prefer to establish relationships with businesses that are big, professional and hence credible. So a small business owner or a home based business owner often finds it difficult to convince their customers about their professionalism and credibility. This is where the role of a virtual phone becomes particularly relevant. A Virtual Phone System makes your business big and credible to your customers almost instantly. You can utilize the auto attendant, voicemail, call forwarding and other features of your virtual phone system for your business needs and be sure to influence your customers in no time.
Opt-in Form to Collect Information
So once you are successful in proving yourself as big and credible, the next step is to collect valuable contact information from your customers. The landing page of your website plays a significant role here. It is an integral part of any lead generation system. Here, visitors are asked to provide some very basic information in order to learn more about the products and opportunities offered. Generally, a name and email address—perhaps even a telephone number.
Maintaining Regular Contact
Research has shown that a lead needs to be contacted 7 to 10 times before he makes a decision. Here comes the role of an autoresponder. It initiates the first contact with the visitors who have provided information in the opt-in form. It also follows up with your visitors at regular intervals. An autoresponder sends a welcome email to your visitor who has entered his/her name and contact information in the form. After sending the welcome email, it keeps following with your visitors by sending additional email in pre-determined intervals.
The First Contact
The purpose for collecting information through the opt-in form is to convert a lead either to a customer or to a distributor. So it is quite pertinent to send out important communication correctly with a friendly but rather professional welcome letter. This letter is sent to the email address that the visitor has provided in the opt-in form and to add a personal touch it automatically inserts the visitor’s name in the letter.