Whether you are using the About Me page or an external page as your main website, you need to make sure you capture your visitors’ contact information. The best way to do this is by integrating a squeeze page – also referred to as a lead capture or landing page – with your site.
Of course you want visitors to get to your website so they can read all about your opportunity and hopefully sign up, but you should try to capture everyone’s information – especially those that do not take immediate action.
When a visitor lands on your squeeze page, they will be required to enter their email address and at least their first name so you have a way to contact them. Once their information is submitted, your autoresponder messages will start sending to them without any intervention on your part.
The page is typically similar to a sales letter or video designed to get the visitor to leave their contact information. The goal of this page is not to make the sale nor is it expected to teach them everything about your product or opportunity. You just want them to provide their contact information in exchange for more information or access to your site.
Your visitors will be more likely to provide their contact information if you offer them something in exchange. Perhaps you send them a free report or a value-added newsletter along with the first email in the autoresponder campaign. They give you information – you give them information. And now you can further peak their interest and explore a possible relationship with them through your email campaign and follow up calls.
That’s all there is to it!