Archive for August 9, 2012

Why You Need to Tie a Squeeze Page to Your Website

Whether you are using the About Me page or an external page as your main website, you need to make sure you capture your visitors’ contact information.  The best way to do this is by integrating a squeeze page – also referred to as a lead capture or landing page – with your site.

Of course you want visitors to get to your website so they can read all about your opportunity and hopefully sign up, but you should try to capture everyone’s information – especially those that do not take immediate action.

When a visitor lands on your squeeze page, they will be required to enter their email address and at least their first name so you have a way to contact them.  Once their information is submitted, your autoresponder messages will start sending to them without any intervention on your part.

The page is typically similar to a sales letter or video designed to get the visitor to leave their contact information. The goal of this page is not to make the sale nor is it expected to teach them everything about your product or opportunity. You just want them to provide their contact information in exchange for more information or access to your site.

Your visitors will be more likely to provide their contact information if you offer them something in exchange. Perhaps you send them a free report or a value-added newsletter along with the first email in the autoresponder campaign.  They give you information – you give them information. And now you can further peak their interest and explore a possible relationship with them through your email campaign and follow up calls.

That’s all there is to it!

Your MLM Leads are your Bread and Butter

When you operate your own MLM business, you know your income depends on leads and prospects. The more people you reach, the more recruiting you can do, and the more money you can make. Your business is all about gathering new leads, converting them to sales or team members and building a qualified team to do the same. Managing your MLM leads with the right tools can help you earn the income you deserve.

Use Different Lead Capture Pages

Let your lead capture pages speak to the audience you are addressing. You should use one lead capture page to sell your products or services and a separate page to sell your opportunity. They should have a very different focus. To build sales with customers you need to tout the product or service you are selling. This is all about getting the visitor to understand why they NEED it. You need to evoke an emotional response in terms of what they will get from the product or service.

Your opportunity squeeze page needs to evoke a more emotional response in terms of what your opportunity can do for new team members. They can make their own hours, spend more time with family, have more financial freedom which in turn will give them more TIME freedom, and can build residual income that will continue.

Use Well Written Autoresponders

Your lead capture pages help you GATHER the MLM leads, but your autoresponders need to follow up and act on the leads you get. Autoresponders should be targeted to the audience that visited each page. Focus on selling the product to those leads that came in from the product squeeze page and work your opportunity leads toward joining your team!

Contact Managing and Activity Tracking

To effectively manage all of your MLM leads, use the contact manager and activity tracker. See who is reading your autoresponder email, clicking on links and watching your videos. Seeing what actions are taken by each lead will enable you to focus your energy on the right prospects in the right way. Focus on closing the prospects that seem the most engaged and think about tweaking your autoresponders if you find that you are losing people’s interest at a certain point along the way.