Archive for July 16, 2012

Use Online and Offline Marketing with Your MLM Prospecting System

Lead Capture Pages configured… check

About Me Page Set Up… check

Autoresponders Ready to go… check

Driving traffic to Lead Capture Page… ummm…. H-E-L-P!!!

A little stuck at this point? Do not despair… here are some tips to help you get started driving traffic and recruiting with your MLM Prospecting System.

These days many people are so preoccupied with Online Marketing – getting found in search results, getting high listings in pay-per-click-ads – that they lose sight of old-fashioned Offline marketing techniques. Sure, you need to drive traffic to your online pages, but it is not the only way to recruit.

Postcards and flyers still work! There are plenty of low-cost print shops online where you can create attention-grabbing postcards or flyers and many offer mailing services bundled with the print order.  You can send to an existing mailing list, or you may want to target people who have already visited your page but have not yet taken action.

Coupon inserts – you can target a wide range of people by getting your offer included in an envelope full of multiple coupons and offers – but remember these may not be targeted to your specific audience. However, if the cost is low, you may want to give it a try just to see if you get any nibbles.

Help Wanted Ads! Both On- and Off-line help wanted venues are good places to post your opportunity. People looking for work-from-home gigs and business opportunities often respond to ads like this.

Looking to build your business locally? Try Craigslist! It’s free to post an ad… just be open and honest about what your opportunity is. Craigslist frowns upon MLM-ers trying to make their opportunity sound like a direct hire or consulting gig.

Best of luck… and BE CREATIVE! Just because it hasn’t been done before doesn’t make it a bad idea.

Let’s Talk Autoresponders

So you have leads coming in from your lead capture pages… Congratulations… that is HUGE! But now you need to know what to DO with them.

Hopefully you have an autoresponder series set up to start sending intriguing messages to these new contacts every few days. Even better is if you have embedded captivating videos or links to any of your other web pages within these messages.

Remember, iBoostBiz tracks your contacts’ actions and you should take full advantage of this information! If a contact does not take action, then they should probably continue receiving the autoresponder campaign messages you’ve started sending them. However, if they take action – if they Watch Your Video – or click on the link to another of your web pages, it may be time to switch them over to a different campaign.

A lead that took action – clicked a link to see more information or watched a video – is obviously more interested in your opportunity than one that has not taken action. It is time to start targeting them differently – with a different set of autoresponders!

This can all be done very easily via your back office – simply switch categories for these contacts. You can change them from the category that is sent the initial campaign from your lead capture page, to a category tied to a more streamlined, targeted set of autoresponder messages geared toward those leads that took action.